Reveal date: Jun 7 2012 Status: Complete Partners: Greenpeace

To celebrate Shell’s era-defining Arctic drilling program, a gala is announced in Seattle’s historic Space Needle. The event goes haywire when a miniature rig-drink-dispenser malfunctions and sprays the guest of honor, the "widow" of the rig's designer (actually Dorli Rainey, 84-year-old pepper-spray victim), cueing frantic attempts to clean the unsightly spill with stuffed orcas and polar bears. The party is quickly followed by a new website, arcticready.com, which truly reflects the pioneering spirit of Shell’s energy vision. A number of journalists decide to publish a video taken by an "infiltrator," which brings global recognition to Shell’s destructive plans. And then it happens all over again.

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Jun 2012