Reveal date: Oct 19 2009 Status: Complete Partners: Avaaz Action Factory

BREAKING 06/13/13 11:30am - Yes Men Win Legal Battle with US Chamber of Commerce: Despondent Activists Mourn Lawsuit Withdrawal

Reveal date: Oct 19 2010 Status: Complete Partners: Rainforest Action Network, Amazon Watch Tagged: Detournement, Environment, Human rights, Oil industry

Truth in advertising? Chevron's "We Agree" faux-street-art "greenwashing" ad campaign was completely derailed when Rainforest Action Network, Amazon Watch and the Yes Lab created a satirical version of their own. When Chevron's real campaign-launch announcement was preempted with the launch of a much more honest version on Chevron's behalf, a comedy of errors ensued, with many media outlets reporting on Chevron's uncharacteristic self-reflection on its past misdeeds, especially the toxic mess the oil giant has left in Ecuador. A truer-to-life poster and TV ad campaign followed.

Reveal date: Apr 13 2011 Status: Complete Partners: US Uncut

With local, State and Federal governments slashing critical education, health and public safety services nationwide due to dramatic budget cutbacks, GE brought good things to life by offering to return the entirety of its $3.2 billion 2010 tax refund to the Treasury. Even more touching, GE committed to conducting a nationwide survey to gauge popular opinion on which of the recently-enacted budget cuts people would like to see reversed, now possible thanks to GE's generosity. This unprecedented—and completely fictitious—corporate move, was a joint project of US Uncut and the Yes Lab, and caused GE's stock to drop $3.5 billion after it was reported in USA Today.

Reveal date: Apr 14 2011 Status: Complete Partners: Citizens United Against Loop Coal (CUALC), Greenpeace Chicago Tagged: Chicago, climate change, coal

Students from Columbia College in Chicago came together with Greenpeace and The Yes Lab to create the illusion that a new Coal Plant was planned in Chicago — but that instead of going in a poor neighborhood like the two coal plants that already exist, this one would be built in a rich one.

What's the Yes Lab?

The Yes Lab is devoted to helping progressive organizations and individuals carry out media-getting creative actions around well-considered goals. On this website you can:
set up your own NYC Yes Lab for this fall
submit an idea to get collaborators
• sign up as a potential project participant
• learn techniques for causing trouble
• read about Yes Lab projects
• arrange to do a Yes Lab anywhere