Truth in advertising? Chevron's "We Agree" faux-street-art "greenwashing" ad campaign was completely derailed when Rainforest Action Network, Amazon Watch and the Yes Lab created a satirical version of their own. When Chevron's real campaign-launch announcement was preempted with the launch of a much more honest version on Chevron's behalf, a comedy of errors ensued, with many media outlets reporting on Chevron's uncharacteristic self-reflection on its past misdeeds, especially the toxic mess the oil giant has left in Ecuador. A truer-to-life poster and TV ad campaign followed.

Students from Columbia College in Chicago came together with Greenpeace and The Yes Lab to create the illusion that a new Coal Plant was planned in Chicago — but that instead of going in a poor neighborhood like the two coal plants that already exist, this one would be built in a rich one.