A stately old animal shelter, abandoned for years in the middle of a beautiful Amsterdam neighborhood, and finally taken over by a group of squatters. A corporation with big, vague plans to turn the place into something for profit. An impotent city council. The neighborhood prefers the squatters. Who will win?

Asthma-related bullying! "The Bieber" inhaler! Exploding bat lungs! All that and more brought to you by Coal Cares™ (www.coalcares.org), a bizarre yet typical public-health initiative by America’s largest coal company to make coal-caused asthma cool with pop-culture kiddie inhalers. A collaboration between the Yes Lab and NGO Coal is Killing Kids, this project went viral and drew spectacular media attention and at least four threats of legal action.