Tagged: Guns


Early Monday morning, journalists gathered for a press conference at the Zurich Hauptbahnhof were treated to a surprising announcement: the Swiss arms manufacturer RUAG would no longer make and sell arms abroad. Given the state of the world, said “RUAG representatives” Renata Sahar and Patrick Frey, the company would switch to renewable energy and forest fire-fighting technologies.  The fake “RUAG” drove the message home with an inspiring video, and a delicious gun-shaped cake at the afterparty – which happened in the busy main hall of the train station. The story was presented on a “CNN” website and was almost instantly debunked in Switzerland’s largest daily who revealed it all to be a production of the Neumarkt Theater, with the Yes Men, Brazilian exile Anderson Franca, Swiss performer Patrick Frey, and German actor Sasha Soydan.

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At the Ronald Reagan Presidential Library in Simi Valley, California, National Rifle Association spokesperson Hensley Cocker proudly unveiled Share the Safety, a “buy one, give one” program designed to get guns into the hands of under-armed Americans—from homosexuals to the elderly to besieged urban communities. For every gun sold through the revolutionary online portal at www.ShareTheSafety.org, the NRA, with the generous support of Smith & Wesson, will donate a gun to someone who cannot afford one.

Despite an interruption by a Code Pink protester, the press conference and simultaneous press release garnered a great deal of attention. See some of the coverage in Buzzfeed, NY Daily News, Hyperallergic, and Chicago Mag.

The real NRA disavowed Share the Safety and encouraged members to warn others of this tasteless hoax. While attempting to have the website removed, they took another 38,000 sites offline, news of which went viral and shared the program with even wider audiences.

You can pledge to #SharetheSafety yourself at www.ShareTheSafety.org. You can see video, photos, and the event transcript at www.ShareTheSafety.org/media.

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