Yes Lab Projects

Reveal date: Sep 16 2013 Status: Complete Tagged: Canada, Keystone XL, pipeline, Tar Sands, TransCanada, YL

In towns across Canada, troupes of mischievous activists disrupted the attempts of TransCanada (of Keystone XL fame) to ram through another Tar Sands pipeline, Energy East, by dressing as TransCanada reps, but with "SaveCanada" logos, and telling the real story.

Reveal date: Aug 21 2013 Status: Complete Partners: Greenpeace Tagged: Amsterdam, arctic, Gazprom, oil, Shell

Royal Dutch Shell and Russia's Gazprom team up to open the newly accessible Russian Arctic to oil drilling. To help them celebrate, Greenpeace teamed up with the Yes Lab and activists from Russia and the Netherlands to throw a barge party on the canals of Amsterdam, complete with a drugged up polar bear, a marching band, and a singing Russian child.

Reveal date: Aug 14 2013 Status: Complete Partners: Sin Maíz No Hay Vida Tagged: corn, genetically modified, Mexico, Monsanto

In Chiapas, México, a group of students and activists issued a fake Monsanto press release announcing the Mexican government had officially approved the sale of their patented seeds on a commercial scale. Though the announcement was a fake, Monsanto apparently felt very threatened.

Reveal date: Jun 13 2013 Status: Complete Partners: Breakthrough Tagged: deportation, immigration, undocumented, women, YL

Human rights organization Breakthrough partnered with the Yes Lab to focus on how immigration reform legislation affects women, and Legals for the Preservation of American Culture (LPAC) was born. The fictional group launched their anti-immigrant campaign by calling for the deportation of the beloved icon.

Reveal date: Jun 5 2013 Status: Complete Tagged: education, immigration, students, undocumented, YL

College for undocumented youth? The Common Application, Inc. finally accepts students without papers, offering equal access to upwards of 500 private colleges. The real Common App denies, denies, denies

Reveal date: Feb 28 2013 Status: Complete Partners: Counter Balance Tagged: coal, Europe, fossil fuels, investment, YL

Counter Balance, a coalition of NGOs dedicated to holding the European Investment Bank accountable to the EU's clean energy standards, teamed up with the Yes Lab to hijack an EIB press conference and tell them to stop financing coal.

Reveal date: Oct 16 2012 Status: Complete Partners: Dalai Lama Welcoming Committee Tagged: college, Dalai Lama, divestment, fossil fuels, Middlebury, students, YL

In honor of a visit from the Dalai Lama, Middlebury College announces that it will divest from industries of violence - with a little prodding from its student body.

Reveal date: Oct 2 2012 Status: Active Tagged: corporate personhood, Kiobel, murder, Nigeria, Shell, Supreme Court, torture

In the 1990's when Nigerians began to nonviolently protest Shell’s oil development, Shell collaborated with the Nigerian military regime to violently suppress opposition. More than 60 villages were raided, over 800 people were killed, and 30,000 more were displaced from their homes.

Reveal date: Jul 31 2012 Partners: Americans for Safe Access, Federal Accountability Coalition, Canvass for a Cause Tagged: drugs, Laura Duffy, pot, US Attorney General, YL

In July 2012, U.S. Attorney Laura Duffy announces that pharmacies in La Jolla, San Diego's wealthiest neighborhood, would be shut down because of medication abuse associated with those pharmacies. That was only the start....

Reveal date: Jun 7 2012 Status: Complete Partners: Greenpeace

To celebrate Shell’s era-defining Arctic drilling program, a gala is announced in Seattle’s historic Space Needle. The event goes haywire (and viral) when a miniature rig-drink-dispenser malfunctions.

Reveal date: May 14 2012 Status: Complete Partners: Global Trade Watch Tagged: globalization, Obama, trade, Trans Pacific Partnership, YL

Is there a way to get lots of attention for something boring, secretive, and highly wonkish, with an acronym that sounds like stuff you wipe your butt with?

Reveal date: Apr 19 2012 Status: Active Partners: Occupy Wall Street, Rainforest Action Network, New Bottom Line Tagged: banks, occupy

Executives, investors, and opponents alike reacted with surprise to the news that Bank of America, realizing it was heading for a taxpayer bailout, was asking Americans to start thinking about what they'll do with the bank once they own it, and to start advertising that vision too.

Reveal date: Mar 6 2012 Status: Complete Partners: People Enraged by Racist Policing Tagged: McDonald's, police, racism, YL

To compensate victims of their racist and abusive "stop and frisk" policy, the New York Police Department partnered with McDonald’s to offer free Happy Meals™ to anyone stopped and frisked three times without charge or summons. Too yummy to be true?

Reveal date: Jan 26 2012 Partners: Hemispheric Institute

If "anchor babies" are such a big issue, we should all look carefully to determine whether any one of our ancestors entered the country illegally. If they did, we should self-deport to (one of) our (many) illegal ancestors' country of origin. But which? can help you decide.

Reveal date: Jan 7 2012 Status: Active Partners: Op de Valreep Tagged: Amstedam, Squat, YL

A stately old animal shelter, abandoned for years in the middle of a beautiful Amsterdam neighborhood, and finally taken over by a group of squatters. A corporation with big, vague plans to turn the place into something for profit. An impotent city council. The neighborhood prefers the squatters. Who will win?

Reveal date: Sep 17 2011 Status: Active Partners: Occupy Wall Street

Funny actions are funny. People like them. Therefore, ever since the first week Zuccotti was occupied, the Yes Lab has been working in the Occupy movement by helping create funny actions that highlight the messages of Occupy Wall Street, and also by helping to document and publicize the actions of others.

Reveal date: Sep 12 2011 Status: Complete Partners: Molleindustria Tagged: Congo, Game, YL

Force children to mine precious metals, save suicidal workers from jumping to their deaths so they can labor another day, or find the cheapest way to dispose of mountains of e-waste—all while keeping productivity up so you can toss shiny trinkets to adoring consumers! All this and more from the first anti-iPhone iPhone app.

Reveal date: May 10 2011 Status: Complete Partners: Coal Is Killing Kids Tagged: climate change, coal, Coal Cares

Asthma-related bullying! "The Bieber" inhaler! Exploding bat lungs! All that and more brought to you by Coal Cares™ (, a bizarre yet typical public-health initiative by America’s largest coal company to make coal-caused asthma cool with pop-culture kiddie inhalers. A collaboration between the Yes Lab and NGO Coal is Killing Kids, this project went viral and drew spectacular media attention and at least four threats of legal action.

Reveal date: Apr 30 2011 Status: Active Partners: Food and Water Watch Tagged: fracking, New York, water, YL

Official-looking Department of Environmental Protection (DEP) stickers, with chilling assurance that the tap water is "most likely safe," appeared above public faucets throughout New York. The goal was to alert New Yorkers to the alarming prospect that their drinking water could soon be contaminated by hydraulic fracturing.

Reveal date: Apr 15 2011 Status: Complete Partners: Greenpeace Canada Tagged: Canada, climate change, Tar Sands

The Alberta Tar Sands as a low budget filming location for Peter Jackson's Mordor scenes in The Hobbit? That was the buzz generated by a sophisticated social-media campaign unleashed by Canadian activists in partnership with the Yes Lab. The ruse put the spotlight on the environmental devastation caused by the Tar Sands at a time when Canada's government is rushing headlong towards disaster by massively expanding the site.

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